Affiliate marketing is a performance-based marketing strategy where a business rewards its affiliates for each customer brought about by the affiliate's marketing efforts. The affiliate earns a commission for each sale made due to its promotional activities.
Affiliate marketing typically works as follows:
- A business signs up as an advertiser and creates a product or service to sell.
- The advertiser partners with affiliates who promote the product or service to their audience.
- The affiliate earns a commission for each sale made due to its promotional efforts.
Affiliate marketing can be an effective way for businesses to reach new customers and increase sales, as affiliates are incentivized to promote the product to their audience. For affiliates, it can be a way to earn money by promoting products they believe in without having to create their products or services.
It's important to note that effective affiliate marketing requires careful management and tracking, as well as clear communication between the advertiser and affiliates. The advertiser should clearly understand the terms of the affiliate agreement and the commission structure, and the affiliates should clearly understand the product or service they are promoting and the expectations for their promotional activities.
Rishi Gangoly
Digital Marketing Consultant
rishigangoly@gmail.com
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