SEO (Search Engine Optimization) and Google Ads

SEO (Search Engine Optimization) and Google Ads (previously known as Google AdWords) are both online marketing strategies used to reach potential customers. Still, they have different purposes and work in different ways.

SEO is a long-term strategy that focuses on improving your website's ranking in organic search results by optimizing your site's content and technical aspects to meet the criteria search engines like Google set. SEO can take time to produce results, but the traffic generated from organic search is often more valuable because it is free and more likely to convert into customers.

Google Ads is a paid advertising platform that allows you to display ads to people searching for specific keywords on Google. With Google Ads, you can quickly reach potential customers and drive traffic to your site by bidding on keywords and targeting particular demographics. The traffic generated from Google Ads is usually quicker to arrive, but it is more expensive and less likely to convert into customers.

In general, you should use SEO if you're looking for a long-term, sustainable way to drive organic traffic to your website, and use Google Ads if you need quick results and are willing to pay for them. However, both strategies can complement each other, and many businesses choose to use a combination of both.

Rishi Gangoly
Digital Marketing Consultant